A brand identity created for Crow Architecture, an inspiring project essential to the world of architecture. Crow Architecture collaborates with their clients on regenerative development projects to balance restoration, preservation and adaptability to better serve the environment and ensure the longevity of each project. Ultimately inspiring the idea behind the typography, I wanted to create functional lettering that subtly played with the visual contrast of strength and fluidity.
Inspiration for the overall design was also taken from designers Charles and Ray Eames, Le Corbusier’s modular anthropometric designs, and multiple other architectural sources supplied by Frances. All influences combined resulted in a brand identity that is functional, suggestive of things in the making and most importantly complementary to the beautiful work at Crow Architecture.
Jasmine is a creative and thoughtful designer and a pleasure to work with.